What Can I Sell on Amazon Without Approval?

Luca Jurende

Luca Jurende

ยท 12 min read
What can I sell on Amazon Without Approval, Ungating Tactics, Amazon Ungated Categories, Amazon Ungating Strategies

What Can I Sell on Amazon Without Approval?

Selling on Amazon has become a lucrative business opportunity for many entrepreneurs.

However, navigating Amazon's complex approval processes can be daunting, especially for new sellers. Fortunately, there are numerous product categories on Amazon that do not require prior approval, allowing sellers to start their business quickly and efficiently.

This comprehensive guide will explore what you can sell on Amazon without approval, the benefits of selling in ungated categories, and strategies for success.

Understanding Amazon's Gated and Ungated Categories

Amazon categorizes products into gated and ungated categories.

Gated categories require sellers to obtain approval before listing products, often involving additional documentation and meeting specific criteria.

Ungated categories, on the other hand, do not require such approval, making them more accessible for new sellers.

Why Does Amazon Have Gated Categories?

Amazon implements gated categories to ensure product quality, authenticity, and compliance with regulations. This helps maintain a safe and trustworthy marketplace for customers. Gated categories often include high-risk items, such as beauty products, electronics, and certain branded goods, which are more susceptible to counterfeiting and safety issues.

Benefits of Selling in Ungated Categories

Selling in ungated categories offers several advantages:

  • Ease of Entry: New sellers can start listing products immediately without going through the approval process.
  • Lower Costs: Avoiding the approval process can save time and money, as sellers do not need to provide extensive documentation or pay additional fees.
  • Reduced Competition: While ungated categories are generally more competitive, they also offer a wide range of products, allowing sellers to find niche markets with less competition.
  • Faster Time to Market: Sellers can quickly list and sell products, enabling them to capitalize on market trends and seasonal demand.

Here are some of the most popular ungated categories on Amazon that new sellers can explore:

1. Books

Books are one of the most accessible categories for new sellers. You can sell both new and used books without needing approval. This includes textbooks, fiction, non-fiction, and more. However, it's essential to ensure that the books are in good condition and meet Amazon's guidelines for book condition.

2. Home and Garden

The Home and Garden category encompasses a wide range of products, including home decor, furniture, gardening tools, and outdoor equipment. This category is ideal for sellers looking to offer practical and decorative items for the home.

3. Kitchen and Dining

Kitchen and Dining products are always in demand. This category includes cookware, utensils, small kitchen appliances, and dining accessories. Sellers can find numerous opportunities to cater to home cooks and food enthusiasts.

4. Office Products

With the rise of remote work, office products have become increasingly popular. This category includes office supplies, furniture, and organizational tools. Sellers can tap into the growing market of home office setups.

5. Pet Supplies

Pet owners are always looking for products to care for their furry friends. The Pet Supplies category includes pet food, toys, grooming tools, and accessories. This category offers a wide range of products to meet the needs of pet owners.

6. Sports and Outdoors

The Sports and Outdoors category includes fitness equipment, outdoor gear, and sports accessories. This category is perfect for sellers targeting active individuals and outdoor enthusiasts.

7. Toys and Games

Toys and Games are always in demand, especially during the holiday season. This category includes a wide range of products for children of all ages, from educational toys to board games and puzzles.

Strategies for Success in Ungated Categories

While selling in ungated categories offers many advantages, success still requires careful planning and execution. Here are some strategies to help you succeed:

1. Conduct Thorough Market Research

Understanding market trends and customer preferences is crucial for success. Use tools like ProfitPath, Helium 10, SellerAMP and JungleScout to analyze market data, identify profitable products, and assess competition. Look for products with high demand and low competition to maximize your chances of success.

At SellerAMP for example you can check the state of ungating as well (Eligible: Yes) If you're not allowed to list the field will turn into Red.


2. Optimize Your Product Listings

Creating compelling product listings is essential to attract customers and drive sales. If there is no product where you can just list. Ensure your listings include high-quality images, detailed descriptions, and relevant keywords. Use bullet points to highlight key features and benefits, and include customer reviews to build trust and credibility.

3. Price Competitively

Pricing is a critical factor in attracting customers and staying competitive. Use Amazon's pricing tools to monitor competitors' prices and adjust your pricing strategy accordingly. Consider offering promotions and discounts to attract more customers and boost sales.

4. Manage Inventory Effectively

Effective inventory management is crucial to avoid stockouts and overstocking. Use inventory management tools to monitor stock levels, forecast demand, and automate reordering. Keeping your inventory well-managed ensures you can meet customer demand and avoid unnecessary storage fees.

5. Leverage Amazon FBA

Fulfillment by Amazon (FBA) can simplify your logistics and improve customer satisfaction. With FBA, Amazon handles storage, packaging, shipping, and customer service, allowing you to focus on other aspects of your business. FBA also makes your products eligible for Prime shipping, which can boost sales and visibility.

6. Build a Strong Brand or use a strong Brand with Amazon Arbitrage

Building a strong brand can help you stand out in a competitive marketplace. Invest in professional branding, including a logo, packaging, and marketing materials. Use social media and other marketing channels to promote your brand and engage with customers. Building a loyal customer base can lead to repeat sales and long-term success.

While many categories are ungated, some subcategories may still have restrictions. It's essential to research and understand these subcategory restrictions to avoid any issues when listing products. For example, while the Beauty category is generally ungated, certain subcategories like topicals (oils, creams, and serums) may require approval.

How to Check for Product Restrictions

Before listing a product, it's crucial to check for any restrictions. Here are some steps to help you verify product restrictions:

Log in to Seller Central: Access your Amazon Seller Central account and navigate to the "Manage Inventory" section.


Add a Product: Click on the "Add a Product" button and search for the product you want to list.


Check for Restrictions: If the product is restricted, you will see a notification indicating that approval is required. Click on "Listing Limitations Apply" to view the specific restrictions and requirements.

This is how it will look like, if you can sell the product with ease:


This is how the product page will look like if you're restricted: You will have the chance to Apply at Amazon to sell the Brand, in our case its "Oral B"


The process to apply for a brand is very easy, you press the โ€˜Apply to sellโ€™ button and you have to provide a few details that are self-explanatory. Then you upload a purchase invoice (you must purchase the goods in the EU from the EU), usually a quantity of 10+ is required so that you can get an activation directly. There is also the option of uploading 2 invoices with 5 each.


Then there are a few details below about your email and telephone number how Amazon can contact you and in a few hours you will be activated for the brand if everything fits. Congratulations!

If you have any problems with the activation, you can always contact us via Twitter or email.

Applying for Approval in Gated Categories

  1. Research Requirements: Understand the specific requirements for the category you want to sell in. This may include providing invoices, safety documentation, and other relevant information.
  2. Submit Documentation: Gather the necessary documentation and submit it through Seller Central. Ensure that all documents are accurate and meet Amazon's requirements.
  3. Wait for Approval: Amazon will review your application and notify you of the approval status. This process can take anywhere from a few days to several weeks, depending on the category and the completeness of your application.


Selling on Amazon without approval offers a fantastic opportunity for new and experienced sellers alike. By focusing on ungated categories, you can quickly start your business and take advantage of Amazon's vast customer base. However, success requires careful planning, thorough market research, and effective management.By following the strategies outlined in this guide, you can navigate the complexities of selling on Amazon and build a profitable business. Whether you're selling books, home and garden products, or pet supplies, the key to success lies in understanding your market, optimizing your listings, and providing excellent customer service.

Additional Tips for Amazon Sellers

  • Stay Updated: Amazon's policies and guidelines can change frequently. Stay informed about any updates to ensure compliance and avoid potential issues.
  • Leverage Customer Feedback: Use customer feedback to improve your products and listings. Address any negative reviews promptly and professionally to maintain a positive reputation.
  • Expand Your Product Line: Once you've established a successful business in ungated categories, consider expanding into gated categories to diversify your product offerings and increase revenue.

By leveraging these tips and strategies, you can maximize your chances of success and thrive in the competitive world of Amazon selling. Whether you're just starting or looking to grow your existing business, the opportunities on Amazon are vast and ever-evolving. Embrace the challenge, stay adaptable, and continue to learn and innovate to achieve long-term success.

Luca Jurende

About Luca Jurende

I'm Luca Jurende, a 22-year-old founder of ProfitPath I FourByte GmbH. My heart beats for growth and sales, where I find joy in blending innovation with consumer needs.

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